Sunday, October 4th
- Welcome reception and wine tasting
- Dinner
- Mystery activity
Monday, October 5th
- Minnesuing fitness
- Welcome session
- Member double-dates
- Communicating during uncertain times: Member cases and the CRA playbook
- Theory break: Expectancy Theory
- Keynote: Tribal Leadership, David Logan
- Lunch
- Minnesuing case studies: Demonstrating value to leadership, Dave Jackson, ConAgra
- Reverse panel discussion: Day 1 wisdom
- Activities
- Cocktails
- Dinner
Tuesday, October 6th
- Minnesuing fitness
- Life at the leading edge: What we’re seeing in culture research, new media, and global team management
- Theory break: Framing
- What I learned from the school of hard knocks (six members share failures and what they learned)
- Minnesuing case studies: Coke’s Great Place to Work initiative, Diana Martin, Coke
- Lunch
- Mining best practices cohort breakouts:
- New media
- Leveraging the rumor mill
- Aligning with external communication
- Finding and growing great talent
- Building strong internal partnerships
- Influencing senior leaders
- Best practices report out
- Discussion and debrief
- Free time
- Cocktails
- Dinner
Wednesday, October 7th
- Theory break: Fear appeals
- “If I ruled the world …”
- Open forum: Predictions on 2013
- Final Qs and As
- Reverse panel
- Lessons for us and next year
- Departure