Sunday, October 3rd
- Welcome reception
- Dinner
- Mystery activity
Monday, October 5th
- Minnesuing fitness
- Conference kick-off
- Minnesuing double-dates
- The New Normal - Member case studies: how your organization is shaping up post recession
- Theory break: Narrative Structures
- Keynote: Admired Leadership, Robin Abramson
- Lunch
- Minnesuing case studies: Social Media at McDonald’s, Ben Stringfellow
- Reverse panel discussion: Day 1 wisdom
- Activities
- Cocktails
- Minnesuing behind the apron: Members step into the kitchen and prepare dinner with coaching from the Lodge chef
- Dinner
Tuesday, October 5th
- Minnesuing fitness
- From advisor to partner: How decision makers do and don’t make the shift with their key internal clients
- Behavior break: Making Great Decisions
- Thinking in practice: CRA’s Strategic Communication Maturity Model
- Minnesuing case studies: Measuring what matters at TEKsystems, Amy Mallia and Suzanne Wallace
- Lunch
- Birds of a Feather Cohort Forums
- School of hard knocks: My worst communication moment
- Reverse panel discussion: Day 2 wisdom
- Free time
- Cocktails
- Dinner
Wednesday, October 6th
- Behavior break: Power and Attractiveness
- “If I ruled the world …”
- Minnesuing prophecy: Predictions on 2015
- Final Q and A
- Reverse panel
- Lessons for us and next year
- Departure